Blogs are a great way to share information with your customers and potential clients. But they’re not the only way to connect with your prospects—and for some types of businesses, they may not be the best.
One of the most powerful forms of marketing you can do is video marketing through TikTok in 2021. But what exactly does that mean? How do you go about creating and sharing videos with your target market without seeming like a complete newbie or making people want to run the other way?
1 – Create Authentic Content Videos are great content creators because they’re easy to create and they engage audiences on a whole different level. They help tell stories, give an inside look into your company, or share exclusive news as it happens. It’s important that you maintain authenticity when you share this kind of content though— no one will trust somebody who comes off as unauthentic on video just as much as they would if they talked to the person in person.
2 – Drive Traffic by Ranking on Google When you share your video on YouTube (or on another platform), it has the potential to rank high when people search for certain things related to your business. And when you make sure that all of the content on your page is optimized with keywords, you can drive even more targeted traffic back to your site.
3 – Build Trust One of the best aspects of video marketing is that you can use it as a tool to build trust with customers and prospects who are considering working with you or buying from you. It’s not just about sharing content—it’s about being human. People need to see that there are real people behind what they’re purchasing or signing up for, and video gives you a chance to show your human side.
4 – Improve Your Conversion Rate When people are doing research online, they often use Google to search for what they’re looking for. And when they watch your video on YouTube or another platform, you can grow the business by marketing on YouTube, which helps you rank higher in organic searches—which means more traffic back to your site. If you make sure that you’re optimizing for conversion (and not just for traffic), you can turn those website visits into leads and sales.
5 – Increase Engagement The simplest way to boost engagement is by getting more people to share your videos online. Encourage people who like what they see to share it with their friends, family and followers on social media. And when they do, you’ll get even more traffic and engagement.
6 – Add Videos to Emails One of the most effective things you can do is add videos into your emails — either in the actual email copy or as a link to a video somewhere else online where people can watch it. This increases trust because you’re featuring what you do in your own words, and it also gives people a face to put with the name of your company.