TikTok is a video sharing platform and app from Byte Dance, a media company based in Beijing. The users (creator) can record, edit, and share videos with filters, special effects, and animations for 15 to 60 seconds. Like on Instagram and Facebook, other videos can be liked and commented –
the more engagement, the higher the chance that the video goes viral and ends up on the “for you page.” That’s why people buy TikTok comments to increase their video engagement over there. TikTok has grown in popularity because it is very easy for users to create creative videos such as duets, viral challenges, and dance videos.
A hashtag challenge refers to a specific task that is created by a TikTok user. Other users are encouraged to take part in the challenge and post the result with the associated hashtag. This is one of the most popular features on TikTok that was launched due to Jimmy Fallon (host of the Tonight Show). He asked TikTok Users to take part in several challenges and post their videos.
TikTok is currently testing some features that are to revolutionize the e-commerce market. For example, there is a feature, “Hashtag Challenge Plus,” which makes it possible for the first time to buy products directly within the app. Another way to take advantage of the hashtag challenges is to participate in such a competition. You can search for popular hashtag challenges that fit your brand or product and thus draw users’ attention. Don’t hesitate to buy TikTok views if your video is not making rounds on the TikTok.
The platform is full of short video clips with the associated sounds. The sounds can include snippets of songs, speeches, TV or film dialogues, and any user comment. Once a sound is used in a video, TikTok saves it and allows other creators to use the music. Lil Nas X’s song “Old Town Road” became famous after it became a number 1 hit on TikTok. The song topped the Billboard Hot 100 charts for 19 weeks.
Brand takeovers are another way for brands to use TikTok as advertising space. For this feature, users are shown a selection of advertising GIFs, still images, or advertising videos when they open the app. The sponsored content can be linked to the landing page of your brand or a sponsored TikTok Challenge.
Takeovers must be only intended for certain categories. A brand takeover can be taken over by one brand per day for only one category. In addition, you can also create your own brand lenses, which can be compared to the Snapchat and Instagram AR filters. These are available for a certain time and are shown at the most important points during this time.
There are video ads that fit well into the TikTok feed. Marketers can choose between three models: CPC (cost per click), CPM (cost per impression), and CPV (cost per view).
If you choose an ad that is less intrusive and interactive, you can create your own branded stickers on TikTok.
In addition to the hashtag challenges, the dance challenges are another popular feature on TikTok. These can be created by the community or sponsored by brands. The creator of the challenge dances to a certain song, and other users re-enact it. Creativity comes first at TikTok.
Another popular hit on TikTok is duets, which the predecessor Musical.ly has already integrated into the app. The feature allows a creator to make a duet with a video from another creator. The two videos are then combined in a frame (one on the left and one on the right). Tip: A duet with a verified creator and many followers achieves a greater reach with dance videos.